What are my secrets to writing “hypnotic” advertisements?

Did you notice anything about the title of this article?
It asked you a question didn’t it? What in the world is going on here? Hey, was that another question being asked? Ok stop it already! My point is that questions engage people don’t they? Hey there goes another question. Ok enough already, seriously.

Questions engage people and virtually guarantee that the reader will continue reading until the next line, and the next and the next…you get the idea. You’re still reading aren’t you? See now there’s the proof that it works.

The right kinds of questions will keep a reader engaged. What do I mean when I say the right kinds of questions? How many types of questions are there? We are only going to concern ourselves with open ended questions. So let’s explore the open ended question. What are some examples of open ended questions?

Here is an example of an open ended question: What are your thoughts on this article so far? That’s an open ended question. An open ended question commands a response that requires one to engage in the thought process and provide an answer that can only come from within. A person cannot answer that question with a simple yes or no. It’s an engaging question. That’s the type of question you’ll want to incorporate whenever possible when you write copy, articles, stories, etc…

Open ended questions engage the reader and keep them engaged. So a major tip from me to you is to ask open ended questions whenever possible in anything you write or speak about. Engaging the reader or audience is very important. If you do not have the undivided attention of the reader or live audience you’ve lost your position and folks will tend to leave your web page or ad or in a live setting they simply tune you out. You never ever want that to happen. Engagement is the name of the game.

Another secret of mine is to write hypnotic like stories that pull the reader in and keep them engaged without blasting them with the message “ buy my widget or product because it’s the most amazing break through on the face of the earth”. Remember this: Stories sell and facts tell. Hypnotic like stories really sell effortlessly.

Here is an example of a hypnotic type of story that has a direct meaning and an indirect one See if you can pick each one out. Here it goes:

I was at a seminar speaking on the topic of home based businesses. After my turn speaking to the group a young lady approached me in the back of the room where I always make myself available for anyone that may have questions etc…she asked me if she could interview me one on one. So I thought about it for a few moments and decided sure what the heck…30 min at the most ya know, not a real big deal.

I had agreed to the interview later that evening in the hotel executive conference room. I don’t recall all the details of the interview but I do remember saying something to the effect of “ I love speaking on the home based business topic because its my passion. It’s what I love to do. What’s more is that a good number of the folks in the room always join one or more of the businesses I happen to mention during my talk. I don’t exactly know what motivates and drives people to literally line up to join up etc…but they always flock to the back of the room and join on up.

She could tell I was excited. She asked what motivated me to maintain that level of enthusiasm? So I replied "I’m juiced the whole time I’m speaking or even writing for that matter because I know I’m going to have on average 15-20 people sometimes more, sometimes less, join the plug in profit site which is my primary business that has multiple streams of income incorporated within it". I explained to her that this quite literally equates to many thousands of dollars. After 15-20 minutes or so into the interview she said well you do a really great job at it. I said really? Great job at what? She said selling your business opportunities. She said you've sold me on your business opportunities and you haven’t even asked me if I’m the least bit interested in joining them let alone spend any money on them. I want to join them all right now!

The interview ended and as it ended up the young lady ended up joining my primary business…( I know you were just dying to know whether she did or not ) go figure. I don’t know?

I made a startling discovery that evening thanks to that young lady. I realized that I had been telling hypnotic like stories that had a direct message which was my story and an indirect message which was “join my primary business because it’s legitimate, it’s proven and it works and you can make a ton of money with it”.

I had not realized until that young lady interviewed me that this was even taking place. It’s kind of like pulling a pair of jeans out of the dresser drawer putting them on sticking your hands into the pockets to straighten the pockets out and finding a $10 or $20 in there. Always a nice surprise no matter how much money one might have.

So take it from me hypnotic like story telling absolutely works better than anything I have ever seen. The direct message is your story and the indirect message does all the selling without blasting everyone with a bunch of over hyped statements that only serve to drive people away from you faster than a stampede of wildabeasts being chased by hungary lions.

Richard Ward is the owner of superselfmarketing.com and writes on a variety of subjects. Richard also maintains The Ultimate Internet Marketing Blog. http://plug-in-profitsite.blogspot.com/ and is a home based business owner and health & wellness coach. To learn more about starting your own home based business and earning multiple streams of income from the comfort of your home visit
http://www.superselfmarketing.com